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Social / Campaign

Nike Running sought a disruptive and playful campaign to inspire people to download the NRC app and get going. We created a content-series called “8 Weeks of Go” that included innovative and interactive Instagram Stories that spread over the course of eight weeks, and promoted the new React running shoe. From games, to polls, running excuse solvers, fortune cookies, ‘naked marathoners’ and pros like Shalane Flanagan running the Boston Marathon, we premiered a new playful instagram story on the Nike running channel every Sunday.

Role - Designer, Animator

© Erin McCarthy 2019