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Create a freshly designed corporate ecosystem to support the launch of a new global brand strategy.


From digital product design, to Art Direction and Illustration, we helped McDonalds Corporate create a fresh look and feel that was as Feel-Good as their brand.






Agency: R/GA
Role: Senior Designer, Design Lead
Client: McDonald’s

Creative Partners

Bethany Ng, Illustrator



Creative Team

Gabril Cheung, GCD
Tim Hutchinson, CD
Colleen Miller, ACD 
Tyler King, Experience Designer
Lois Kim, Experience Designer 
Edan Michener, Designer




[C] 2021 ERIN MCCARTHY